VCU Giving Day — Jud Froelich

I was tasked with developing a suite of video ads for VCU Giving Day. These targeted ads were designed with specific desired outcomes and they were tailored to specific constituent audiences. The strategy was to bring awareness, request donations and to thank the community. In total, 18 videos were created. These ads received exceptional engagement and led to more site traffic than any other source. These videos were viewed over 60,000 times on YouTube with over 80% audience retention. Additionally, these ads achieved great success on Facebook. Below are a few of the most successful videos I produced.