Make it Real Campaign Experience

The Make it Real Campaign Experience was created to celebrate the end of VCU’s successful capital campaign in late 2020. Due to the conditions during the COVID-19 pandemic our office made the decision to create a virtual campaign experience in lieu of a large, in-person celebration. I was tasked with storyboarding, directing and producing the 40-minute virtual event. The goal of the experience was to encapsulate all the areas that were impacted by the campaign across the university and health system. The intention was to portray the event as a live event while being entirely completed beforehand. The video was then live streamed at a prescribed date and time for the entire VCU community. Below is the full-length video.